Booking Holdings launches Vayo with $100M AI bet — SkimNews

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- Booking Holdings launched Vayo, a new Seattle-based travel startup led by serial entrepreneur Mike Fridge.
- Vayo will use AI agents to monitor booking confirmations, price drops, and related travel changes, backed by a planned $100M investment from Booking Holdings.
Why it matters: Booking Holdings is committing $100M to a standalone Seattle-based team rather than folding post-booking monitoring into its existing apps, treating AI-driven itinerary surveillance as its own product. Putting a serial entrepreneur in charge signals Booking sees autonomous agents as a distinct competitive lane in travel, not a side feature.
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