Prime Video Debuts BAFTA‑Nominated BBC Drama
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- Prime Video launched the BBC drama What It Feels Like for a Girl in the United States today, coinciding with the start of Pride Month.
- BBC’s What It Feels Like for a Girl earned five BAFTA nominations, including Best Actor for Ellis Howard and Best Limited Drama.
- Paris Lees’s memoir serves as the source material for the series, which follows teenager Byron (Ellis Howard) navigating an underground club scene and a chosen family called the Fallen Divas.
- Liza Marshall, founder of Hera Pictures and executive producer of the series, praised its critical reception, awards recognition, and resonance with UK audiences, and expressed delight at its U.S. release.
- Paramount+ announced it had picked up Nicôle Lecky’s Wild Cherry for U.S. distribution.
- ITV Studios struck a deal to bring BBC content to the U.S. market.
Why it matters: U.S. audiences gain immediate access to an award‑nominated LGBTQ+ drama, while the BBC expands its American footprint and Prime Video bolsters its Pride Month lineup, underscoring growing demand for British‑produced queer storytelling in the U.S. market. This move also signals streaming platforms' commitment to diverse content and drives higher viewership among LGBTQ+ viewers.
