Bluey Toniebox Collection Launches at Target
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- Tonies partnered with BBC Studios to bring Bluey onto the Toniebox for the first time, expanding the preschool series beyond television into a screen-free audio format where physical figurines unlock stories and music
- The Bluey collection includes figurines of Bluey, Bingo, and Muffin alongside a Tonieplay game with 100+ interactive moments including 'Keepy Uppy', 'Dance Mode', and the 'Magic Xylophone'
- Themed accessories — Bluey-branded sleeves and carry bags — round out the lineup, with no screens, apps, or setup required
- Tonies CEO Tobias Wann said families "around the world have asked for Bluey on the Toniebox" and called the deal proof that leading family brands trust Tonies to extend their stories
- The collection is available now exclusively at Target, arriving as Tonies rapidly scales its licensed lineup with recent additions including Disney Cuddle Tonies and a Tonieplay Hasbro collection
Why it matters: Bluey's arrival on Toniebox gives the preschool hit its first foothold in the screen-free audio toy category, letting parents extend a character they already trust into independent play. The Target-exclusive rollout also positions Tonies to leverage Bluey's massive fan demand as it rapidly scales its licensed roster against Disney and Hasbra partnerships.
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