Pixar Sets Original Film ‘Ghost Market’ for Spring 2028
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- Pixar sets its next original film, 'Ghost Market,' for a spring 2028 theatrical release, following its recent pattern of multiple annual releases.
- Pete Docter revealed the film's premise at D23, centering on Kyle, a Chicago teenager who discovers a hidden market bridging the living and the dead during a forced vacation in Hawaii.
- Trevor Jimenez will direct 'Ghost Market,' elevating it from a planned streaming series to a feature film, after previously directing the Oscar-nominated short 'Weekends' and working on 'Soul.'
- Disney confirmed the film's development amid a broader strategy to boost theatrical content, paralleling the upgrade of 'Moana 2' from series to film, which went on to earn $1.01 billion in 2024.
- Pixar continues its dual-release trend in 2028 with both 'Ghost Market' and 'The Incredibles 3,' following recent years with two major releases like 'Soul' and 'Onward' in 2020.
Why it matters: By upgrading 'Ghost Market' to a theatrical release, Pixar signals confidence in original storytelling despite industry reliance on sequels, aligning with Disney’s broader bet that culturally rooted, supernatural themes can drive box office returns like 'Moana 2' did with $1.01 billion, reshaping its animation pipeline strategy.
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