Netflix Sets Global KPop Demon Hunters Live Tour
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- Netflix and AEG Presents announced a global KPop Demon Hunters live experience tour at the streamer's 2026 Upfronts, promising to bring elements of the animated film to life in a concert-style format.
- KPop Demon Hunters has become Netflix's most popular film ever, amassing 236M views by August 24 since its June 20 premiere and 482M views in the second half of last year, per Netflix's biannual engagement report.
- The film won two Oscars — Best Original Song and Best Animated Feature — adding awards credibility to the live-tour rollout.
- Netflix confirmed a sequel is already in development, with original directors Maggie Kang and Chris Appelhans returning and Sony Pictures Animation producing.
- Netflix CCO Bela Bajaria said the directors "ignited a global fandom that crossed languages, generations, and genres" and that Netflix will deepen its partnership with them and Sony to expand the universe.
- Tour logistics are still TBD: a waitlist is open for fans, with cities, dates, and on-sale details set to be announced later this year.
Why it matters: With 236M views and two Oscars already in hand, the tour lets Netflix convert its biggest streaming hit into a multi-format, in-person revenue stream through AEG's touring infrastructure while a sequel is being developed with the original creative team. For Sony Pictures Animation, the live extension reinforces a franchise that is now Netflix's all-time most-watched title.
