Madrid Courts Global Producers Ahead of 6th Iberseries — SkimNews
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- Raúl Torquemada, head of Madrid Film Office, presented the 'Something is Cooking in Madrid' pitch at the San Sebastian Festival, citing 1,025-plus medium and large-scale projects filmed in the city in 2025, including 71 feature films, 52 series and more than 410 advertising productions.
- Madrid City Council processed 11,001 filming applications in 2025 while Madrid Film Office delivered 4,115 support services to productions, a figure up roughly 7% from 2024.
- Madrid's audiovisual support programs have allocated more than €15 million ($17.4 million) since 2021, split between €10 million for production and €5 million for promotion and distribution, with new backing added for series development.
- A study developed with the Autonomous University of Madrid found that films and series shot in the city between 2021 and 2024 generated more than €1.5 billion ($1.7 billion) in economic output and roughly 10,100 jobs.
- Iberseries co-director Samuel Castro said the event has expanded from an Ibero-American focus into a global B2B forum, naming Korea as its international spotlight last year and this year, with Mexico set as Focus Country and registered attendees expected to top last year's 2,700.
- Xiomara García, general coordinator of the Madrid Film Region, cited Spain's Oscar submission of Madrid-produced 'La Bola Negra' and announced three regional initiatives: youth cinema attendance support, the Carlos Saura Cinema House in Collado Mediano, and a network of filming destinations across the Community of Madrid.
- The 6th Iberseries & Platino Industria runs Sept. 29 – Oct. 2 at Madrid's Matadero.
Why it matters: Madrid is bundling location diversity, €15 million in public funding and a B2B event now drawing more than 2,700 industry attendees to compete with established European hubs; the city's own data ties those investments to €1.5 billion in production spending and roughly 10,100 jobs between 2021 and 2024, giving municipal officials measurable ammunition to court the international co-productions the event exists to broker.
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