CleverTap's Jain: Marketing AI Must Drive Profit, Not Noise — SkimNews
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- Anand Jain said at TechSparks 2026 that marketing teams must move beyond basic generative AI productivity tools toward autonomous, real-time decisioning systems.
- CleverTap's co-founder framed the choice as one between AI that produces noise and AI that drives genuine business profit.
Why it matters: Jain's framing draws a sharp line for marketing teams already spending on generative AI tools: productivity gains alone are no longer enough — vendors and in-house teams now face pressure to demonstrate profit-level outcomes from AI investments.
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