CleverTap's Jain: Marketing Needs Real-Time AI Decisioning — SkimNews
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- Anand Jain, co-founder of CleverTap, spoke at TechSparks 2026, arguing marketing teams must move beyond basic generative AI productivity tools.
- The CleverTap co-founder said marketing organizations should adopt autonomous, real-time decisioning systems that deliver genuine business profit rather than surface-level productivity gains.
Why it matters: Marketing teams that default to generative AI productivity tools risk measuring output volume instead of revenue impact. Jain's framing forces vendors and in-house teams to evaluate AI on autonomous decisioning tied directly to profit, not on task-completion metrics.
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