Prime Video Unveils Landmark $2 Billion-Plus Investment in Latin American Entertainment
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- Prime Video announced a $2 billion-plus investment in Latin American entertainment spanning 2027–2030, doubling original local programming by 2030 across Mexico, Brazil, Argentina, Colombia and Chile.
- Prime Video will extend third-party streaming subscriptions, rentals and purchases to six new territories — Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru and Argentina — without requiring a Prime membership.
- Prime Video plans more than 25 new titles in 2027 alone, while upcoming 2026 releases include Argentina Original "Barreda" and "Betty La Fea: Más Fea Que Nunca" S3 (both Aug. 28), Mexican thriller "El Juicio" starring Eugenio Derbez and Pedro Alonso (Sept. 11), and Brazil's "Marília Mendonça: Sentimento Louco" (Oct. 16).
- Prime Video clinched a four-year deal for 38 home matches of the Mexico National Team starting September, alongside expanded NBA coverage and bolstered Brazilian football rights.
- Prime Video is funding crew training through Brazil's "Brasil no Set" program and a new physical/post-production skills initiative with Mexico's SAE Institute, plus talent workshops with By Invitation Only and Mexican acting schools.
- The House of the Spirits, a Chilean limited series directed by Francisca Alegria, Fernanda Urrejola and Andres Wood, was cited as Prime Video's most ambitious show to date and as proof of regional storytelling potential.
Why it matters: Latin America is the second-fastest-growing streaming region globally with Netflix as the clear frontrunner — so Amazon is making its biggest regional content commitment yet to close that gap. The six new territories where third-party subscriptions won't require a Prime membership mark a distribution shift designed to capture viewers outside Prime's existing funnel.
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