Scaling creativity in the age of AI
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- Adobe predicts content demand will grow fivefold over the next two years, according to its research.
- Adobe reports 94% of creatives say AI speeds content production, saving an average of 17 hours per week.
- Nestlé operates in 180 countries and embeds Adobe Firefly Custom Models into its content creation process.
- McKinsey podcast data shows consumers watch more than 12 hours of video daily across multiple devices.
- Hollywood feature films cost about $1 million per minute of finished footage, while prestige streaming content runs in the hundreds of thousands per minute.
Why it matters: Brands like Nestlé stand to cut production costs and accelerate campaigns as AI saves creatives ~17 hours weekly, while the projected fivefold surge in content demand forces firms to adopt scalable tools or risk falling behind.
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