Higgsfield Raises $400M at $5.4B Valuation — SkimNews
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- Higgsfield raised $400M at a $5.4B valuation from DST, Goldman Sachs, Liberty Global, Intel, and others, a jump from $1.3B in January
- Higgsfield, founded by former Snap executive Alex Mashrabov, targets marketing content for businesses
Why it matters: Higgsfield's valuation leaped from $1.3B to $5.4B since January — roughly 4x in months — signaling fierce investor demand for AI video generation tools aimed at business marketing workflows. The investor mix spans a chipmaker (Intel), bulge-bracket bank (Goldman Sachs), cable giant (Liberty Global), and late-stage specialist (DST), underscoring broad institutional conviction in the category.
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