What to Know About Wildberries, the Company in Ukraine’s Cross Hairs
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- Wildberries has had 23 of its warehouses hit by Ukrainian drones in less than three weeks, with nine employees killed and dozens injured, forcing several facilities to halt operations.
- Wildberries is used monthly by 79 million Russians, making it the most popular e-commerce platform in the country, with a presence even in remote rural areas.
- Wildberries pickup points often serve as critical communal infrastructure in rural Russia, functioning alongside post offices and corner shops in sparsely populated regions.
- Ukraine has expanded its drone campaign to target Wildberries warehouses, shifting beyond traditional military and energy infrastructure to hit a major civilian logistics network.
Why it matters: Ukraine’s strikes on Wildberries disrupt a platform essential to millions of Russian consumers and 800,000 sellers, turning a civilian logistics backbone into a strategic target and raising the cost of Russia’s war economy at the local level.
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