Artists First Launches Music Division Led by Carmen Murray
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- Artists First has launched a Music Division and named veteran executive Carmen Murray as its Founding Advisor to establish and guide the company's music strategy across music, sports, branding, IP, and strategic partnerships.
- Carmen Murray, working alongside partner Michael Michel, will create business development and brand collaboration pathways for Artists First's athletes and actors to engage directly with the music industry.
- Title 9, the management, production, and IP company Murray co-founded, has cultivated strategic partnerships with Universal Music Publishing Group, Def Jam, Atlantic, Republic, Epic, Motown, Warner Chappell, EMPIRE, MNRK, BMG, SRC Records, and Roc Nation.
- Artists First Chairman Peter Principato and CEO E. Brian Dobbins said Murray's track record and collaborative approach align with the company's culture as it expands cross-industry opportunities for clients.
Why it matters: Artists First is extending its talent-management platform into music, betting that bridging its roster of athletes and actors with label and brand partners creates new revenue streams. Murray's relationships across every major label and publisher give the division immediate industry credibility at launch.
