State Patchwork Leaves Voters Unevenly Protected From AI Deepfakes

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- Voters across the country could have very different experiences with AI deepfakes leading up to Election Day because of a patchwork of state rules governing the technology.
- AI-generated attack ads and campaign content are described as rampant ahead of the midterms, with candidates already deploying the material as state protections diverge.
Why it matters: Because deepfake rules vary state by state, a voter in one state may have legal recourse against an AI-generated attack ad while a voter in a neighboring state does not — turning the same piece of campaign content into a legal fight or a non-event depending purely on geography.
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