All 11 Harry Potter & Fantastic Beasts Films Free on ITVX
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- ITV struck a deal with Warner Bros. Discovery to stream all 11 Harry Potter and Fantastic Beasts films for free on ITVX for an undisclosed period.
- ITVX now hosts the eight Harry Potter movies and three Fantastic Beasts films, and the Potter titles will also air on ITV1 and ITV2 during the run.
- ITVX has grown nearly 60% over the past four years to 16.5 million monthly active users, per the network.
- Darren Nartey, head of ITV content acquisitions, said the platform is 'extremely proud' to make the 'iconic British films' available during summer holidays and beyond.
- The Harry Potter franchise, created by J.K. Rowling, celebrates its 25th anniversary this year and has grossed more than $9.6 billion worldwide at the box office.
Why it matters: ITV is leaning on a globally proven franchise — $9.6B in lifetime box office and a 25th-anniversary marketing hook — to convert its 60% MAU growth into summer-holiday viewing on both streaming and linear channels, giving advertisers and casual viewers a rare free window into a franchise normally locked behind premium paywalls.
