Juszczyk's $14,926 Fine Rescinded: Juice, Not Beer — SkimNews
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- Kyle Juszczyk had his $14,926 NFL fine rescinded on appeal after arguing his celebration — featuring juice-box-branded thigh pads and 'Juice' chants from 49ers fans — mimed drinking a juice box, not a beer.
- The NFL had fined Juszczyk on Sept. 23 for 'engaging in offensive demonstrations' under Rule 12, Section 3, Article 1, citing an 'imitation of chugging a beer' twice during the 49ers' Week 2 win over the Miami Dolphins.
- Juszczyk called the fine 'hypocritical with the amount of Bud Light sponsorships surrounding the NFL,' telling reporters that even a genuine beer celebration shouldn't violate league rules given its alcohol partnerships.
- OceanSpray signed Juszczyk to an endorsement partnership after the episode, giving away 14,926 bottles of juice — matching the rescinded fine's exact dollar figure.
- Jake Ferguson's $13,611 fine for 'imitation of shotgunning a beer' was also rescinded on appeal, with the Cowboys tight end arguing — and the team documenting via social media — that the celebration was his recurring Gatorade routine from practice.
Why it matters: Two NFL beer-celebration fines totaling $28,537 were rescinded on appeal within days, with Juszczyk and Cowboys TE Jake Ferguson both winning by reframing their routines as juice or Gatorade. The reversals expose enforcement that collides with the league's own alcohol sponsorships, and they turned Juszczyk's penalty into a marketing win — 14,926 bottles of OceanSpray juice rolling out in his name.
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