Spotify Turns 20: Taylor Swift Named All-Time Top Artist
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- Spotify updated its mobile app icon to a shimmering green 3D disco ball, confirmed by a company rep to Variety as part of the streamer's 20th anniversary celebration.
- The 'Party of the Year(s)' is a mobile-only in-app experience showing users their total unique songs streamed, first-ever song played, and all-time top artist, with a custom top-120 playlist and shareable social cards available to both free and premium users.
- Taylor Swift is Spotify's No. 1 most-streamed artist of all time, with Bad Bunny's "Un Verano Sin Ti" as the top album and The Weeknd's "Blinding Lights" as the most-streamed individual song.
- "The Joe Rogan Experience" is the most-listened podcast on Spotify to date, while Sarah J. Maas' "A Court of Thorns and Roses" is the top audiobook.
- Spotify was co-founded by Daniel Ek and Martin Lorentzon in Sweden in 2006 but did not launch in the U.S. until July 2011, per the company.
Why it matters: Spotify's all-time streaming rankings give the company a Wrapped-style social-sharing moment to drive engagement while offering free and premium users identical anniversary perks. The fact that Taylor Swift, Joe Rogan, and Bad Bunny top the lists shows which formats — pop superstars, long-form talk, and Spanish-language music — have defined Spotify's two decades.
