Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann — SkimNews
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- Ubisoft officially named its Creative House 2 group as Massive Entertainment, effective Sept. 30, under former Amazon Games head Christoph Hartmann.
- Massive Entertainment, Ubisoft's Sweden-based studio since 2008, becomes the global brand for Tom Clancy's The Division, Ghost Recon, and Splinter Cell franchises.
- "March of Giants," a new multiplayer online battle arena title, was acquired from Amazon after being developed by Hartmann and his former team there.
- Development teams in Montréal, Paris, Sweden, and Toronto will operate under the Massive Entertainment banner, while Ubisoft retains publishing and distribution rights.
- Creative House 1 is Vantage Studios (Assassin's Creed, Far Cry, Rainbow Six); Creative Houses 3, 4, and 5 remain unnamed in Ubisoft's creative-house operating model.
- Ubisoft has undergone major restructuring and multiple rounds of layoffs in the past year, targeting €200 million in additional cost reductions for 2026.
Why it matters: Hartmann's ex-Amazon team product, March of Giants, was folded directly into the new studio group's portfolio — meaning a single hire effectively expanded Ubisoft's IP pipeline by one title. Consolidating four cities under one brand while chasing €200 million in 2026 cost cuts signals Ubisoft is restructuring creative output and overhead simultaneously.
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