Rings of Power Season 3 Sets November 11 Premiere
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- Amazon Prime Video set a November 11 premiere date for Season 3 of 'The Rings of Power,' announced at upfronts in New York City alongside a new image of Sauron (Charlie Vickers) wearing a crown.
- Season 3 picks up several years after Season 2 'at the height of the War of the Elves and Sauron,' with the Dark Lord seeking to forge the One Ring to 'rule all Middle-earth.'
- Amazon reports Season 1 was its biggest TV launch ever and Season 2 ranks among its top five most-watched returning series ever, both measured by 91-day viewership.
- 'The Rings of Power' has attracted over 185 million viewers overall and is one of Amazon's biggest drivers of new Prime Video sign-ups.
- Showrunners J.D. Payne and Patrick McKay continue to lead the series, executive producing alongside Lindsey Weber, Justin Doble, Kate Hazell and director Charlotte Brandstrom, with production by Amazon MGM Studios.
- Peter Friedlander, Amazon's Head of Global Television, called the series' scale and ambition central to Prime Video's biggest global series strategy heading into Season 3.
Why it matters: With 185 million total viewers and Season 1 as Amazon's biggest TV launch ever, the November 11 date locks in a major Prime Video tentpole ahead of the holiday season, giving Amazon a flagship fantasy franchise to anchor its upfront pitch to advertisers and defend its streaming sign-up momentum.
