Scripps Debuts Sports FAST Channel, Kevin Hart Series
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- Scripps announced a new 24/7 sports FAST channel called Scripps Sports Network (SSN) that will premiere on Roku Channel, Amazon Fire TV Channels, Prime Video, and Samsung TV Plus.
- Scripps reported a 25% year‑over‑year increase in streaming viewership for the NWSL and WNBA on Ion in 2025, reflecting a surge of interest in women’s sports.
- Brian Lawlor, president of Scripps Sports, said the dedicated FAST channel will leverage existing sports rights, create a platform for emerging league partnerships, and grow Scripps’ position in sports, especially women’s sports.
- Keisha Taylor Starr, general manager of Scripps Networks and chief marketing officer, described the FAST channel as a reliable, easy‑to‑access home for passionate fans in today’s fragmented sports media landscape.
- Alisyn Camerota will host a half‑hour interview series titled “Connected with Alisyn Camerota” on Scripps News, premiering Friday at 8 p.m. ET for six consecutive weeks.
- Kevin Hart’s Hartbeat and BluSpeed Productions will produce the unscripted original series “The Silverfox Squad” on the Bounce network, celebrating “the grown‑man glow‑up” with impeccably dressed entrepreneurial men over 50, slated for a 10‑week run later this year.
Why it matters: The launch gives Scripps a year‑round, ad‑supported outlet for its growing women’s sports rights and original content, while giving advertisers a stable, easily reachable audience on popular streaming services; it also diversifies Scripps’ revenue beyond traditional broadcast and positions the company to compete with larger media groups in the fast‑growing FAST market.
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