Retailers are updating their websites to rank highly in chatbot results, while making sure purchases are done on their own sites to collect customer data (Arriana McLymore/Reuters)
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- Retailers are updating their websites to rank highly in chatbot results from ChatGPT and Google's Gemini as shoppers increasingly turn to AI tools for product recommendations.
- Retailers are simultaneously working to keep purchases on their own sites so they can collect customer data directly rather than losing that information to chatbot intermediaries.
Why it matters: Retailers face a dual mandate: capture visibility in AI-powered discovery where shoppers now search for products, while preserving the first-party customer data that chatbot-driven traffic would otherwise siphon away to third-party platforms.
