Meta’s Muse is outpacing ChatGPT’s early mobile launch — SkimNews
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- Muse outpaced ChatGPT's first 12 days on mobile in both downloads and daily active users, according to Apptopia's third-party estimates covering the U.S. and Canada
- In an iOS-only apples-to-apples comparison, Muse logged 1.8 million downloads versus 1.3 million for ChatGPT, with total global installs hitting 2.8 million in its first 12 days
- Muse now has 642,000 U.S. daily active users versus 231,000 for ChatGPT at the equivalent point post-launch; on iOS alone, Muse leads with 359,000 daily actives
- Muse climbed from No. 2 to No. 1 on the U.S. App Store, surpassing ChatGPT's ranking
- Over 95% of Muse users are also Facebook users and 63% are Instagram users, suggesting the same cross-promotion engine that lifted Threads past 500 million users
- Apptopia emphasizes its figures are third-party estimates; Meta has not released official adoption numbers for Muse
Why it matters: Meta's cross-promotion playbook — which took Threads to 500M+ users — appears to be driving Muse's adoption before Meta has even disclosed official figures, with 95% Facebook overlap and 63% Instagram overlap among its user base. If Muse holds a fraction of Threads' trajectory, Meta gains a third mass-market consumer platform layered on top of Facebook and Instagram with no marketing spend disclosed.
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