Alok's Sustainable Tour Still Runs on Private Jets
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- Alok placed third in DJ Mag's 2024 top-100 ranking — the highest-ranked Latin American DJ ever — and launched "Rave the World," a live show built around a 3D "Rave Box" screen the size of a shipping container
- Alok offsets carbon from his shows through Solví, a Latin American company that captures methane from landfill sites and converts it into renewable energy, with one tonne of CO2 offset for every tonne emitted under a carbon-credit scheme
- Alok's nonprofit says on its website it has donated £5.4m to climate, Indigenous and human-development causes since its 2020 founding, and Alok was recently named a global goodwill ambassador for the UN Environment Programme
- Alok released debut album "The Future is Ancestral" in 2024, featuring more than 50 artists from different ethnic groups; a stadium show in Belém marking the one-year countdown to Cop30 claimed to have "zeroed out" its carbon
- Alok acknowledged he rents private jets between shows, saying "I offset my emissions, but I didn't stop emitting," and that he has looked into sustainable aviation fuel but "nothing will change as long as the system resists it"
- Alok performed "Keep Art Human" at Coachella 2025, replacing big screens and pyrotechnics with 50 dancers in precision choreography, arguing "AI as a tool is not a problem" but warning art "is about confrontation, not comfort"
Why it matters: Alok's framing — offsets, Indigenous partnerships, a UNEP ambassadorship and £5.4m in donations — sits in direct tension with his admission that he still flies by private jet between one-off shows. The article contrasts him with Massive Attack, who ran a 2024 festival on renewable energy and discouraged car and plane travel, sharpening the question of whether offsetting-heavy touring is genuine climate action or a greenwashed status quo.
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