BTS Wins Artist of Year at AMAs; Katseye New Artist
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- BTS wins Artist of the Year at the 52nd American Music Awards, marking a second win and their first since the group's military‑service hiatus (previous win in 2021).
- Katseye captures New Artist of the Year, edging out rivals Sombr, Olivia Dean, Ella Langley, Leon Thomas and Alex Warren.
- Sombr secures three Rock/Alternative honors: Best Rock/Alternative Song (“Back to Friends”), Best Rock/Alternative Album (“I Barely Know Her”), and Breakthrough Rock/Alternative Artist (presented off‑air).
- Golden performed by EJAE, Audrey Nuna and Rei Ami (the singing voices of HUNTR/X) earns Song of the Year at the AMAs.
- Sabrina Carpenter wins Album of the Year for “Man's Best Friend,” a prize announced after the televised broadcast.
Why it matters: BTS’s win strengthens their brand and fan base, while the three‑win tie among eight acts shows fans spreading spending across K‑pop, rock and pop, urging labels to fund more emerging artists.
