Menswear Designer Todd Snyder on His Brand’s 15th Anniversary and Having Ryan Gosling and Matt Bomer as His First Celebrity Customers — SkimNews
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- Todd Snyder is celebrating his eponymous menswear brand's 15th anniversary during New York Fashion Week with a Sunday party at Baretto, where Matt Berninger of The National will perform.
- Ryan Gosling was the brand's first celebrity customer in 2013, an order spotted when Snyder's team of roughly five could see individual purchases come in on e-commerce.
- The Snyder x Lagavulin Single Malt whisky capsule, built around a suede stable jacket with Scottish craft, goes on sale online and in select stores Oct. 8.
- "The Gilded Age" actor Ben Ahlers stars in the Lagavulin capsule's "Time & Craft" campaign, photographed by Boo George at Lagavulin's Islay, Scotland distillery and styled by Jim Moore.
- Matt Bomer met Snyder at the 2012 CFDA Awards, turning around to say "Todd, I love your stuff," beginning a friendship that has endured.
- Snyder and Ahlers both hail from Iowa; Snyder said the two bonded over the state "kind of centering us and cutting through the noise," and Ahlers credited Snyder's Iowa State background for showing him he "wasn't at a disadvantage by growing up outside of the city."
Why it matters: Todd Snyder built his menswear label from a five-person startup that spotted a Ryan Gosling order in 2013 to a 15-year-old brand with an A-list roster — Matt Bomer has been a customer since a 2012 CFDA meeting, and Matt Berninger asked to be dressed exclusively. The Lagavulin capsule dropping Oct. 8 and Berninger's anniversary performance signal a deliberate expansion from runway menswear into lifestyle and entertainment collaborations.
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