Quavo Previews New Album ‘Qrömelife’ With T.I.-Assisted Single ‘Backwards’ — SkimNews
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- Quavo announced his third studio album 'Qrömelife' will arrive Oct. 2, marking his first full-length LP since 'Rocket Power' landed in 2023.
- Pharrell Williams serves as executive producer on 'Qrömelife,' a role paired with his gig as menswear Creative Director of Louis Vuitton.
- T.I. joins Quavo on the new single 'Backwards,' which the Atlanta rapper first premiered live at WWE's Sunday Night Main Event last week.
- Quavo previewed the album earlier with Williams-produced singles 'Haavin' (June) and 'Trance (Walk It Down)' (August).
- 'Qrömelife' contains 15 total tracks; beyond the three released singles, 11 songs remain unrevealed.
- Quavo told V-103 Atlanta that Williams recorded him on yachts in the middle of the ocean and at Louis Vuitton headquarters, saying 'P' reminded him to 'stay on track' and prioritize hooks, bridges, and verse structure.
Why it matters: Quavo's first full-length LP in two years pairs the Atlanta rapper with Pharrell Williams as executive producer, with recording sessions held on yachts and at Louis Vuitton headquarters — where Williams also serves as menswear Creative Director. The Oct. 2 release signals a luxury-branded creative pivot for Quavo following the more straightforward 'Rocket Power' rollout.
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