NCM Buys Captivate For $275M To Expand Past Movie Theaters — SkimNews
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- National CineMedia agreed to acquire Captivate Holdings from private equity firm Generation Partners for $275 million.
- Captivate operates more than 26,000 digital video screens across 11,000-plus office and residential buildings in the U.S. and Canada.
- The combined platform will field more than 48,000 screens across theaters, office buildings and residential properties spanning 185 DMAs, including all of the top 100 markets.
- CEO Tom Lesinski called the deal 'an important milestone in NCM's evolution' and a key next step in building a 'market-defining premium video and digital out-of-home advertising platform.'
- National CineMedia reported Q2 net losses narrowing to $9.9 million from $10.7 million on revenue up 13% at $58.4 million, while its shares fell 16% in after-hours trading to $3.20.
Why it matters: NCM's $275M acquisition reshapes it from a cinema-only ad seller into a multi-venue digital out-of-home platform spanning 48,000 screens across theaters, offices and residential properties in 185 markets. Shares fell 16% to $3.20 in after-hours trading despite Q2 revenue rising 13% to $58.4 million and net losses narrowing year-over-year.
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