Amazon Prime Video Rolls Out AI Lip-Sync on Maxton Hall — SkimNews
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- Amazon Prime Video launched AI lip-syncing technology on the German YA series "Maxton Hall," syncing actors' mouth movements with human-dubbed audio — the first programming on the platform to use the feature.
- The lip-sync tool went live Wednesday across the first two seasons and will also be applied to Season 3 of Maxton Hall, which premieres December 9.
- Maxton Hall, based on Mona Kasten's 2018 novel "Save Me," is Prime Video's most-watched international original series ever and was quickly renewed for Season 2 in 2024 after smashing viewership records.
- Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios, said the feature delivers a "more seamless and immersive" global viewing experience while preserving "creative oversight" and artists' "artistic vision."
- Amazon began testing AI dubbing tools last year that translate movies into English and Latin American Spanish, and plans to extend the lip-sync method to other Prime Video series beyond Maxton Hall.
Why it matters: Amazon Prime Video's AI lip-sync addresses the dubbed-content frustration the company itself names — actors' mouths moving after dialogue ends — by layering AI visual sync on top of human voice actors rather than replacing them. For Prime Video's most-watched international original, that promises a less distracting experience for global viewers while building on Amazon's 2024 English/Spanish dubbing tests ahead of Maxton Hall Season 3 on December 9.
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