Apple launches Siri AI, adds parental tools, EU blocks
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- Apple unveiled Siri AI, a new AI‑powered version of its digital assistant, at its WWDC 2026 keynote.
- Tim Cook delivered his final WWDC appearance as CEO before stepping down in September after 15 years.
- Apple announced iOS 27 trust‑and‑safety updates that expand parental “ask” controls and automatically censor potentially inappropriate images on children’s devices.
- Apple said a beta of Siri AI will launch later this year on English‑only devices, but it will not be released in the EU because regulators have not approved Apple’s proposed solution.
- Apple disclosed a partnership with Google to base its Apple Foundation Models on Google’s Gemini models and cloud technology.
- John Ternus will succeed Cook as CEO, though he did not speak during the main keynote.
Why it matters: Parents and children gain tighter controls over who children can talk to and automatic image censorship, while Apple’s privacy‑first Siri AI rollout is stalled in the EU, limiting its immediate market reach and highlighting regulatory friction that could shape the company’s AI strategy.
