Ford wants to sell 100,000 Fathoms in the $30k EV truck’s first year — SkimNews
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- Ford has set an internal goal of selling 100,000 Fathom electric trucks in the model's first year, according to WSJ sources familiar with the matter.
- The Fathom will start just under $30,000 and is slated to begin production in Q1 2027, positioning it as one of the most affordable EVs in the US.
- The truck was recently spotted driving in camouflage through Las Vegas during hot weather testing; in July it was also seen at a Tesla Supercharger, confirming a NACS port.
- If Ford hits the 100,000-unit target, the Fathom would become the first non-Tesla EV from any other automaker to cross that threshold for a single model in a single US sales year.
- Ford learned from the F-150 Lightning, which was ultimately canceled after failing to meet expectations due to a launch price that ended up much higher than originally promised.
- At its price point, the Fathom would compete directly with the refreshed Chevy Bolt and the upcoming $25,000 Slate truck for budget-conscious EV buyers.
Why it matters: Crossing 100,000 units would make the Fathom the best-selling non-Tesla EV ever in the US, and its sub-$30K starting price puts immediate competitive pressure on the Chevy Bolt and Slate's $25K truck — a segment Ford's own Lightning tried and failed to crack after a price hike derailed demand.
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