These are the top 10 best-selling EVs in the US so far in 2026
SkimNews Take
Tesla's roughly 50% share is held flat while the overall pie shrinks ~10%, meaning rivals are absorbing the contraction disproportionately — and Toyota/Subaru's doubling, from a small base, barely dent that dynamic.
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- Tesla held a 50.5% share of the US EV market in H1 2026, with the Model Y alone selling 163,454 units (+8% YoY) and the Model 3 adding 66,616 — a 34% slide from last year.
- US EV sales reached 463,000+ units in the first half of 2026, roughly 10% below last year's pace after the $7,500 federal tax credit expired, though Q2 alone delivered 247,226 units — a 14.7% jump from Q1.
- Chevrolet ranked as the second-best-selling EV brand with a 6% market share (28,267 units), narrowly ahead of Hyundai at 5.8% (26,936 units), while the IONIQ 5 became America's best-selling non-Tesla EV at 20,730 units.
- Toyota roughly doubled its EV sales year-over-year, with the Toyota bZ climbing to fourth place overall at 17,533 units (+90% YoY) and outselling the Chevy Equinox EV, which fell to fifth at 16,249 units (-41% YoY).
- Subaru joined Toyota in roughly doubling its EV sales over the past year, as both automakers now sell three electric SUVs each.
- Older models without refreshes like the Mustang Mach-E (11,632 units, 7th) and Honda Prologue (8,407, 8th) are sliding, as incoming models — Rivian R2, BMW iX3, Ford's $30,000 midsize pickup, and Kia EV3 — loom over the next rankings.
Why it matters: Tesla's 50.5% share is nearly nine times the next brand's slice, but total US EV sales remain about 10% below last year after the federal tax credit expired. Toyota and Subaru roughly doubling sales signals legacy traction, yet Toyota this week also delayed its first three-row EV (2027 Highlander BEV). Ford's $30,000 pickup and the Rivian R2 are the next disruptors to the top ten.
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