‘The Rockford Files’ Starring David Boreanaz Gets Premiere Date, Post-NFL Launch On NBC — SkimNews
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- The Rockford Files will receive an NBC special preview on Jan. 2 at 8 p.m. ET/5 p.m. PT, immediately after the network’s NFL telecast, before its full Thursday premiere on Jan. 7 at 8 p.m. ET/PT.
- The Traitors: New Blood wraps its run before The Rockford Files takes over NBC’s Thursday 8 p.m. slot in January; Law & Order: SVU follows at 9 p.m. and the mothership Law & Order at 10 p.m.
- Jim Rockford, newly paroled after serving time for a crime he did not commit, returns to Los Angeles as a private investigator and quickly draws attention from local police and organized crime.
- David Boreanaz stars with Michaela McManus, Ilfenesh Hadera and Jacki Weaver in the Universal Television production; Mike Daniels is showrunner and executive producer alongside Carl Beverly, Sarah Timberman and David Hudgins, who joined after the pilot.
- NBC is releasing a fake billboard-style Jim Rockford ad with a hotline number, featuring a recorded David Boreanaz message inspired by the original series’ voicemail and modeled on Better Call Saul’s Saul Goodman campaign.
Why it matters: For NBC, the Jan. 7 launch replaces The Traitors: New Blood at 8 p.m. and connects directly to Law & Order: SVU at 9 and the mothership series at 10, giving the network a defined three-hour Thursday lineup. The Jan. 2 NFL lead-in adds a second, earlier launch moment for the same procedural.
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