Mad World Boards 'Al Baraneya' Ahead of Venice Premiere
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- Mad World, the film sales arm of Cairo-based Mad Solutions, acquired worldwide sales rights to Egyptian drama Al Baraneya in an exclusive deal
- The acquisition was announced ahead of the film's premiere in Venice's parallel section Giornate degli Autori
- Al Baraneya marks the debut feature of Dutch-Egyptian filmmaker Ashgan El-Hamus
Why it matters: Locking worldwide rights before a Giornate degli Autori premiere gives Mad World first-mover advantage on a debut feature from a Dutch-Egyptian filmmaker with a coveted Venice parallel section slot, a combination that typically strengthens a sales title's festival market trajectory.
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