NYC-based Blee, which makes marketing compliance software for financial services companies, raised a $20M Series A led by Fin Capital and SMBC and a $7M seed (Ryan Lawler/Axios) — SkimNews

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- Blee raised a $20M Series A led by Fin Capital and SMBC, alongside a $7M seed round, totaling $27 million in financing.
- Blee is a NYC-based startup that builds marketing compliance software specifically for financial services companies, with founder and CEO Guy identified as the company lead.
Why it matters: Financial services firms face strict marketing review obligations, and Blee just secured $27M from fintech specialist Fin Capital and major Japanese bank SMBC to scale software purpose-built for that workflow — signaling institutional appetite for vertical compliance tooling in financial services.
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