Carwow Launches FAST Channel on Samsung TV Plus
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- Carwow is launching a FAST channel on Samsung TV Plus, facilitated by Mirage Digital, with automotive journalist Mat Watson anchoring around-the-clock programming
- The new channel will draw on Carwow's library of 10,000+ hours of content, featuring drag races, supercar reviews, EV comparisons, and off-road challenges
- Carwow posted revenue of £85.1M ($66.3M), up 55% year-on-year, and helps 10M+ customers annually buy, lease, or sell vehicles across the UK, Germany, and Spain
- Carwow's YouTube network has 14M combined subscribers across six regional channels, and its media group (including Dennis Publishing properties) draws 206M visitors yearly
- Samsung TV Plus' FAST lineup now totals 4,300 ad-supported channels, alongside creators like Dhar Mann, Mark Rober, and Michelle Khare, plus Jonas Brothers livestream, Letterman TV, and Conan O'Brien TV
- Mirage Digital co-CEO John Littell said the deal marks "the moment creator-led media crosses over into mainstream television"
Why it matters: Carwow brings 14 million combined YouTube subscribers — almost entirely men aged 18-44 — into Samsung TV Plus's lineup, giving advertisers a hard-to-reach automotive audience in a premium TV environment. The 55% revenue jump to £85.1M signals the company has the scale and library (10,000+ hours) to sustain a 24/7 channel, not just a YouTube side hustle.
