Bluesky Launches Attie AI for Custom Feeds
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- Bluesky launched Attie, an AI assistant for building custom feeds, unveiled at the Atmosphere conference by former CEO Jay Graber and CTO Paul Frazee.
- Attie is powered by Anthropic's Claude and built on top of Bluesky's AT Protocol (atproto).
- Attie lets users create custom feeds via natural language prompts — for example, requesting "posts about folklore, mythology, and traditional music, especially Celtic traditions."
- Attie launches as a standalone app, with plans to make the custom feeds available inside Bluesky and other atproto apps.
- Bluesky plans to extend Attie beyond feeds so users can vibe-code entire apps for the AT Protocol.
- Jay Graber framed the shift in a blog post, saying agentic coding tools mean an open protocol can be "genuinely open to everyone," not just to people who can code.
- Attie is in closed beta, with a waiting list at attie.ai.
Why it matters: By wrapping Claude around atproto, Bluesky is reframing its open protocol as the product — and explicitly opening it to non-coders, per Graber's claim that agentic tools let an open protocol be "genuinely open to everyone." That positions Bluesky less as a Twitter rival and more as a platform for anyone to build vibe-coded social apps, extending atproto's reach beyond the Bluesky client itself.
