Sonos Beam Ultra Hits $699 With Dolby Atmos — SkimNews
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- Sonos launched the Beam Ultra soundbar at $699, slotting between the existing Beam and the flagship Arc Ultra in its lineup.
- The Beam Ultra upgrades the Beam Gen 2 — which remains on sale — with physical upfiring drivers and "warmer bass," making it a true 7.1.2-channel Dolby Atmos bar instead of relying on software emulation.
- Sonos redesigned the center channel for clearer dialogue and added four levels of AI Speech Enhancement plus a Night Sound mode.
- The Beam Ultra includes Trueplay room tuning, Wi-Fi, Bluetooth, and HDMI eARC connectivity, and ships with the new Sonos app featuring the Sonos Voice assistant and third-party AI integration via Sonos MCP.
- Sonos opened preorders today with general availability set for September 29, 2026.
Why it matters: Sonos finally has a mid-tier Dolby Atmos bar with real hardware upfiring drivers, filling the $500–$1,000 gap between the entry-level Beam and the $999 Arc Ultra and giving home-theater shoppers a reason to upgrade from the Beam Gen 2's software-faked Atmos.
Ask SkimNews
