GM offers free Chevy EV charging at Peru dealerships
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- Chevrolet is offering free EV charging at its dealership network in Peru to buyers of its plug-in models, expanding access as public charging infrastructure develops in the region
- Peru's electrified vehicle sales grew more than 86% in the first half of the year, according to GM Peru Marketing Manager Melisa Black, who framed the move as necessary to match growing demand with charging options
- GM Peru sold 8,285 plug-in Chevrolets in the first half of the year, with momentum driven by models including the Captiva and chunky Spark EUV
- Free dealership chargers are currently operational in Lima, Arequipa, Cajamarca, Lambayeque, and La Libertad, accessible to Chevy customers during regular business hours
- GM continues its Latin American EV push with more affordable options, including some Chinese-derived models, shortly after its high-profile Cadillac brand launch in Brazil
Why it matters: For roughly 8,285 Chevy EV buyers in Peru — and counting — free charging at dealerships in five major regions removes one of the biggest adoption frictions in a country where public charging remains thin. GM is effectively using its dealer footprint as a charging network, turning each showroom visit into a recurring touchpoint with the brand.
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