Nintendo Hikes Switch 2 Price to $500 US, $680 Canada
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- Nintendo announced a global price increase for the Switch 2, raising the U.S. price from $450 to $500 effective September 1.
- Nintendo also lifted the Switch 2 price in Japan and Europe, revising console costs there without specifying exact figures.
- Nintendo increased the Canadian Switch 2 price to $679.99, a $50‑plus rise over the previous price.
- Nintendo expects Switch 2 sales to decline year‑on‑year, though the model will still outpace the original Switch.
- Nintendo cited memory‑chip costs and tariffs as drivers behind the price hike.
Why it matters: Consumers will pay $50 more in the U.S. and about $230 more in Canada for the Switch 2, while Nintendo uses the price hike to offset rising memory‑chip costs and tariffs, protecting its profit margins despite a projected sales slowdown.
