China’s luxury EV push takes aim at Rolls-Royce and Mercedes at a fraction of the price (BMWKY:OTCMKTS) - Seeking Alpha
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- China’s luxury EV push aims at the ultra‑high‑end segment dominated by Rolls‑Royce and Mercedes, offering a vehicle at a fraction of their price.
- Maextro S800 G is priced at $140,000 and comes loaded with a suite of high‑tech gadgets.
- WSJ notes the $140,000 price tag, while The New York Times calls the vehicle a milestone for China’s homegrown luxury market.
- BMWKY:OTCMKTS is the ticker symbol for the Chinese EV firm behind the Maextro S800 G, highlighting its public‑market presence.
Why it matters: Chinese consumers gain access to premium EVs at $140,000, while foreign luxury automakers face pressure on pricing and market share in China’s fast‑growing high‑end segment.
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