Sky Sports partners with The Fast and the Curious podcast
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- Sky Sports announced a long-term strategic partnership with The Fast and the Curious podcast on 18 August 2026, timed to F1's return at the Dutch Grand Prix Sprint weekend.
- The Fast and the Curious, launched in 2023 and hosted by Greg James, Betty Glover and Christian Hewgill, has built a fanbase by blending expert insight and exclusive interviews with humor and accessibility for new fans.
- Billy McGinty, Sky Sports' director of F1, said the deal offers 'something genuinely new and exciting' and unlocks commercial benefits while helping Sky reach everyday fans.
- Greg James called the partnership a 'very large mid-season upgrade,' adding a 'Sky Sports power unit' to a podcast he designed to be 'knowledgeable without being intimidating' and welcoming to new fans.
- The deal includes cross-promotional social posts and integration of The Fast and the Curious content into Sky's broader digital ecosystem, though the show's signature chemistry and driver co-hosts will remain unchanged.
- The podcast's signature has been hosting F1 drivers as regular co-hosts — surfacing that Kimi Antonelli was still at school, Ollie Bearman's near 'credit card fraud' story, and Lewis Hamilton's push for LGBTQ+ inclusion in the sport.
Why it matters: Sky Sports gains a podcast with proven appeal to younger and newer F1 fans — exactly the audience McGinty cited — while The Fast and the Curious gets Sky's broadcast access and digital distribution, potentially expanding its reach beyond organic growth since its 2023 launch.
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