Universal's 8,800-Pound Trojan Horse at Odyssey Premiere
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- Universal constructed an 8,800-pound Trojan Horse as a physical marketing centerpiece for 'The Odyssey' world premiere in London.
- 'The Odyssey' world premiere took place last week in Leicester Square, drawing more star power than any other event the square has hosted this year, per the source.
- Christopher Nolan, Matt Damon, Anne Hathaway, Zendaya, Tom Holland, and Robert Pattinson were among the stars in attendance, with almost the full cast present on the night.
- The premiere was held in Leicester Square, London — a location the source frames as the year's standout venue for celebrity turnout.
Why it matters: Universal deployed an 8,800-pound physical spectacle — not just a typical red-carpet rollout — to anchor the London premiere of Christopher Nolan's 'The Odyssey,' signaling an unusually high-investment launch for a major 2026 tentpole in one of the world's most-watched premiere locations.
