Just Dance Designer Defends No-AI Costumes: 'It's Our Art' — SkimNews
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- Ubisoft launched 'Just Dance: Decades of Hits' on Tuesday, with its costume designer breaking down how the game's on-screen characters were visually constructed.
- The costume design team rejected AI tools, keeping character creation rooted in what the source describes as a 'hands-on approach' and a 'process rooted in human labor.'
- The lead designer framed the no-AI stance as a matter of creative ownership, telling the outlet 'It's Our Art' as a direct rebuke to AI-driven pipelines.
- The timing places the game's launch at a moment when the source notes AI is 'increasingly being used to replace human creativity' across entertainment, making Just Dance a deliberate holdout.
- The 'Decades of Hits' framing ties the costume design to era-specific visual references for each track, though the source text cuts off before detailing the specific design breakdowns.
Why it matters: Ubisoft's on-record refusal to use AI for costume design — and the designer's 'It's Our Art' framing — positions Just Dance against a gaming industry trend toward AI-generated visuals. For creative workers, the explicit language signals that human-authored art is being marketed as a feature, not just a cost line; for players, it offers a franchise where character design is a stated human craft rather than an algorithmic output.
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