Mom's Touch Reopens in Singapore Aug 14 With Le Sserafim
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- Mom's Touch is reopening its Singapore outlet on Aug 14, 2026, at 181 South Bridge Road near Chinatown — four years after No Signboard Holdings' subsidiary Hawker QSR closed the previous locations in 2022.
- Mom's Touch is launching a Singapore-exclusive Super Thigh Chicken Burger (from S$9.95) for the grand opening, described as bridging "Korea's deep, savoury sweetness with a Singapore-style bold, peppery kick," available for a limited time only.
- Singapore-exclusive menu additions include an Angus Beef Burger (from S$12.95), a Fish Fillet Burger (from S$6.95), and a daily breakfast menu from 7am–11am featuring five toast sandwiches ranging from S$3.95 to S$5.95.
- K-pop group Le Sserafim, Mom's Touch's global ambassador, will have exclusive merchandise available Aug 14–19 for set meal upgrades, with only 100 selfie cut sets distributed daily and a free photobooth for the first 100 customers spending at least S$10 per receipt.
- Kyungmin Lee, head of new growth business division at Mom's Touch & Co, called Singapore a "strategic hub connecting the entire Southeast Asian market" and a "vital testbed for global dining brands" as the chain enters its "global expansion stage."
- Grand opening promotions include first-100-customers-daily upgrades to any value meal for just S$1, running Aug 14–31.
Why it matters: Singaporeans regain access to South Korea's largest homegrown burger and chicken chain at a single Chinatown location, with Le Sserafim merch capped at 100 sets per day likely driving queues. Mom's Touch explicitly frames Singapore as a Southeast Asian launchpad and "testbed," meaning this one outlet's reception will shape whether the brand expands regionally.
