Echo Lake Hires CAA's Novoa, Promotes Kaya to Manager
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Echo Lake Entertainment hired Tanayri Novoa from CAA to its Beverly Hills headquarters, with the company citing the move as part of its push to scale representation of digital talent and creators.
- Novoa brings nearly five years of CAA experience working across the agency's Commercial Endorsements, Global Client Strategy, and Talent Business Ventures departments, managing commercial bookings and brand strategy for top talent.
- Bilingual in Spanish and English and from an immigrant family, Novoa said advocating for underrepresented voices — LGBTQ+ creators, diverse ethnicities, and emerging talent — is 'personal,' not just professional.
- Shiva Kaya was promoted from coordinator to manager at Echo Lake's New York office after joining as an intern; she represents actors in film, television, and theater from around the world as part of the talent division.
- Echo Lake partners Adam Riback and Iris Grossman both endorsed the moves, with Riback calling Novoa's brand-partnership experience a key addition and Grossman calling Kaya 'a rock star' whose taste and instincts benefit clients.
Why it matters: Echo Lake is signaling a deliberate expansion in two places at once: a brand-deal specialist hire targeting digital creators, the fastest-scaling segment of its client base, while promoting a homegrown intern-to-manager success — a retention play that keeps institutional talent-development momentum visible to the industry.
