Lauren Price Puts Gladiator Phantom Through Paces
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- Lauren Price, a world champion boxer, put Gladiator Phantom through his paces in a gym session to find out if the TV show star could keep up with a professional fighter.
- Price is set to defend her world titles against Stephanie Pineiro on Saturday in a world title showdown in Cardiff.
- BBC iPlayer will carry the fight live from 17:00 BST on Saturday, with BBC Two broadcasting it from 22:00.
- BBC Sport published the crossover video feature on 3 April, using the Gladiators TV franchise as a promotional vehicle to drive viewership toward Price's title defense.
Why it matters: Price's Saturday world title defense in Cardiff is being packaged with a Gladiators crossover gimmick, and the BBC is backing it with a dual-platform schedule (iPlayer at 17:00 BST, BBC Two at 22:00) — a signal the broadcaster is treating the bout as a marquee event, not a routine defense, and leaning on entertainment IP to broaden its reach.
