LIV Golf Lands Outside Investor to Replace PIF Funding
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- Scott O'Neil announced Wednesday at Trump National Golf Club in Bedminster, NJ that LIV Golf has a signed agreement with a lead outside investor, with terms to be finalized in coming weeks and the transaction expected to close in September.
- LIV Golf is seeking $250 million to $300 million after Saudi Arabia's Public Investment Fund announced April 30 it would no longer finance the circuit, having reportedly spent more than $5 billion over the league's five seasons.
- The restructured league will make its golfers majority equity holders — a structural shift O'Neil called a first for a major global sports league — with more than a dozen additional parties expressing interest as minority investors.
- LIV Golf plans 10 events in 2027: five team "majors" at international sites including Australia, South Africa, England, Hong Kong and Mexico, and five team "signature events" in the United States.
- LIV golfers will be permitted to compete on other global tours and will regain their name, image and likeness commercial rights, giving them control over personal brand and partnership deals.
- Two-time U.S. Open champion Bryson DeChambeau led a players-only meeting at Trump National on Tuesday ahead of this week's tournament, which tees off Thursday.
Why it matters: LIV Golf is seeking $250-300 million from outside investors to replace Saudi Arabia's PIF, which reportedly spent $5 billion over five seasons before announcing in April it would stop funding the circuit. Handing golfers majority equity is the structural shift designed to keep the league alive past this season.
