Apple Corps to Open Beatles Museum at 3 Savile Row
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- Apple Corps will launch a ticketed fan experience called “The Beatles at 3 Savile Row” in 2025, offering seven floors of archival material, rotating exhibitions, a fan store, a recreated Let It Be studio, and rooftop access for visitors.
- Paul McCartney visited the building and said it was “such a trip” and praised the “impressive plans” for the new experience.
- Ringo Starr described the opening as “like coming home.”
- Tom Greene, Apple Corps CEO, noted that the rooftop railings remain unchanged from the 1969 performance and that fans can now explore the building’s interior.
- Apple Corps has recently released the “Beatles ’64” documentary with Disney+, restored “Let It Be,” and is planning a four‑film cinematic event for 2028, underscoring its active role in curating the Beatles legacy.
Why it matters: Beatles fans and Apple Corps will benefit from a ticketed experience opening in 2025, generating new revenue and drawing tourists to Mayfair, which should boost local businesses and cement the site’s cultural relevance.
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