Disney Kids Chief Defends Creator Partnerships at MipJunior — SkimNews
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- Ayo Davis, president of Disney's Kids & Family division, discussed the studio's response to disrupted viewing habits among younger audiences during a Sunday panel at MipJunior in Cannes
- Disney is collaborating with creators like Dhar Mann and Nastya — the same digital-native figures contributing to that viewing disruption — under a stated philosophy of needing to "meet kids where they are"
Why it matters: Disney is now treating independent digital creators as distribution partners rather than competitors — inverting the studio's traditional reliance on its own channels and IP. For creators like Dhar Mann and Nastya, the partnership brings Disney's brand and production resources to audiences who already live on YouTube, while Disney concedes that the next generation's attention lives on platforms it does not control.
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