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Kim Noble wants to bury his novel under a roundabout

By The Guardian Culture · 2026-05-25
Kim Noble wants to bury his novel under a roundabout

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Why it matters: Kim Noble and his publisher Cheerio risk zero copies at WH Smith Gatwick, limiting exposure to travelers and reducing potential revenue for both. This could also signal to other niche creators that unconventional formats face retail barriers, shaping publishing strategies.

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